Please read the following to understand BisonGear.com's views and practices regarding privacy and how they pertain to users of the BisonGear.com Network.

Why does BisonGear.com need my personal information?

In order to provide our Users with a more personalized, relevant and intelligent service, BisonGear.com regularly makes improvements to the BisonGear.com Network. The collection of personal data greatly assists BisonGear.com in this improvement process by identifying the specific interests and needs of the many Users of the BisonGear.com Network. Data collection also assists BisonGear.com by allowing it to advertise its products and/or services or the products and/or services of others in a more efficient manner.

Although BisonGear.com's primary goal in collecting personal information is to deliver a customized and personalized service to Users, BisonGear.com also uses the personal information it collects to send Users E-mail notifications of new features or information available through the BisonGear.com Network, and other information that BisonGear.com feels might be of interest to Users of the BisonGear.com Network. BisonGear.com also collects IP addresses, or the location of your computer on the Internet, for system administration and troubleshooting purposes, and to report aggregate information to our webmasters and management. BisonGear.com also collects and transfers to its appropriate partners the personal data volunteered by Users who request information or quotes for various services offered through the BisonGear.com Network in order for such partners to provide the requested information or quotes. Lastly, BisonGear.com uses personal information for verification purposes for the provision of some of its services, such as E-mail.

How and what information does BisonGear.com gather or track?

Through the use of "cookies" (as described below) and on-line data entry, survey and registration forms, BisonGear.com may collect and/or monitor, in aggregate and individual form, personal identifying facts or data on, among other things, the following information:

BisonGear.com gathers most of the personal information it collects on its Users during an initial registration process for certain services such as E-mail or newsletters. Although some of the personal identifying information is necessary for BisonGear.com to deliver certain of its services, most of the information collected is optional with respect to use of the BisonGear.com Network. Accordingly, Users can determine to a large extent what information they wish to submit on a voluntary basis to BisonGear.com.

In addition to the initial registration process, BisonGear.com occasionally asks Users for personal information at other times, including when they complete optional survey forms or fill out optional contact forms for additional information on particular products and services.

"Cookies"

"Cookies" are small pieces of information that are stored by your web browser software on your computer's hard drive or temporarily in your computer's memory. The use of cookies is now an industry standard, and Users will find them on most major Websites.

BisonGear.com sometimes uses cookies to store and track User information. Cookies enable BisonGear.com to personalize the viewing experience of a User on the BisonGear.com Network. When the User revisits the BisonGear.com Network, BisonGear.com can recognize the User by the cookie and customize the User's experience at the BisonGear.com Network accordingly. For example, BisonGear.com uses cookies to recognize User access privileges to the BisonGear.com Network, track Site usage and traffic patterns, add advertisements for goods or services of interest, and estimate the BisonGear.com Network's audience size.

Although most web browsers are initially set up to accept cookies, if you prefer, a User may decline the placement of a cookie on his or her hard drive by using the appropriate feature(s) of one's web browser software (if available) to delete the cookie. Users should understand, however, that certain areas within the BisonGear.com Network may not function properly if the web browser will not accept cookies.

In addition, advertisers that serve ads onto the BisonGear.com network may also use their own cookies.

Does BisonGear.com disclose personal information to third parties?

BisonGear.com discloses publicly available or volunteered technical or reference information of Users in aggregate form only, and not specific individual data, to advertisers and certain other third parties. For example, BisonGear.com might tell an advertiser how many males between 20 and 30 years in age visited the BisonGear.com Network during a particular period of time.

In addition, Users are required to disclose certain personal information through registration in order to participate in promotions or to request information or a quote from certain third party providers that offer services through the BisonGear.com Network. It is necessary for BisonGear.com to share this information with one or more appropriate third parties, who may or may not further transfer the information to appropriate vendors, in order to enable the vendors to provide the requested information or quote to the User. BisonGear.com does not control these third parties, and there can be no assurance that certain of such parties will not solicit users in the future by E-mail or otherwise. If you do not wish to have your personal data shared with third parties, you may elect not to participate in promotions or use services that require the disclosure of personal data.

Except as stated above, BisonGear.com does not disclose or transfer individual personal data records to third parties, unless it reasonably believes it is required to do so by applicable law or valid legal process or to protect its property interests.

BisonGear.com deals only with third party advertisers, retailers or service providers offering for sale products or services that BisonGear.com believes may be of interest to Users of the BisonGear.com Network. Nevertheless, BisonGear.com is not and cannot be responsible for the activities or privacy policies of these third parties.

What about external web sites?

To the extent that Users click on hyperlinks or banner advertisements to access third party sites from the BisonGear.com Network, Users should understand that these third party sites may collect personally identifiable information about them. Users should further be aware that these third party Websites are not controlled by BisonGear.com and, therefore, are not subject to this Privacy Policy. Users should check the privacy policies of these third party Websites to see how their personal information will be utilized by the proprietors of these sites.

What does BisonGear.com do to keep the BisonGear.com Network secure?

BisonGear.com has also implemented a number of security features throughout the BisonGear.com Network to prevent the unauthorized release of or access to personal information. For example, database information is kept separate from live servers and is firewall protected. Also, only authorized personnel have access to any stored personal information BisonGear.com may collect on its Users.

Please be advised, however, that although BisonGear.com has endeavored to create a secure and reliable Site for its Users, the confidentiality of any communication or material transmitted to/from BisonGear.com via the BisonGear.com Network or E-mail cannot be guaranteed. When disclosing any personal information, all Users should remain mindful of the fact that it is potentially accessible to the public, and consequently, can be collected and used by others without User consent. Accordingly, Users should consider carefully if they want to submit sensitive information that they would not want disclosed to the public and should recognize that their use of the Internet and the BisonGear.com Network is solely at their own risk. BisonGear.com has no responsibility or liability for the security of personal information transmitted via the Internet. BisonGear.com, however, urges all of its Users to exercise caution when conveying personal information over the Internet.

Can I opt-out of BisonGear.com's data collection and/or distribution?

As noted earlier, the collection, use, and distribution of personal data greatly assist BisonGear.com in creating a more, personalized, relevant, and intelligent service. Without the use of personal data, BisonGear.com could not deliver certain of its content and services in the most beneficial way. Consequently, BisonGear.com does ask for the submission of some personal data.

BisonGear.com does, however, offer Users of the BisonGear.com Network the ability to "opt-out" of having their data collected or used as described in this Privacy Policy. Registration and the provision of any personal information is generally voluntary, unless necessary to provide certain services, such as E-mail. In addition, in the event that a User wishes to opt-out of BisonGear.com's personal data use and collection practices after having submitted personal information, The User may send an E-mail to request@BisonGear.com to express his or her desire to opt-out. After receipt and processing of the User's opt-out E-mail, BisonGear.com will refrain from further distributing the User's personal information to third parties that would otherwise be permissible under this Privacy Policy but for the opt-out. BisonGear.com is not responsible for the use by third parties of personal information distributed to them prior to the User opting-out.

What about the collection of personal information from children?

BisonGear.com does not intentionally collect or maintain information through its BisonGear.com Network from individuals actually known to be under the age of 13 ("children"). Moreover, at present, no part of the BisonGear.com Network is designed specifically to target or attract any children.

Further Questions?

BisonGear.com welcomes questions or comments Users may have regarding this Privacy Policy or the use of your personal data. Please send any questions or comments to BisonGear.com to ContactUs@BisonGear.com.

Your experience is extremely important to us.